The case for filtered water
Why remove chlorine?
Chlorine is added to tap water to make it safe to use. Here's what that same chlorine does on its way past your skin and hair.
Chlorine dries out your hair
The same chlorine you can smell in a swimming pool is in your daily shower. It strips the natural oils from your hair and scalp, leaving strands brittle, dull, and prone to breakage and over time, more shedding than there should be.
Chlorine strips your skin's moisture barrier
That tight, filmy feeling after a shower is your water, not your skincare. Chlorine breaks down the lipid barrier that keeps skin calm and hydrated, leaving it dry, reactive, and quick to break out.
Chlorine fades colour-treated hair
Salon colour is an investment. Washing it in chlorinated water dulls the tone, draws out brassiness, and shortens the life of every treatment so your colour never lasts the way it should.
Chlorine wastes your skincare spend
A serum can only do so much when the water rinsing it off re-damages your skin every day. Filter the water first, and everything you already use finally gets the chance to work.
Tested filtration
Seven layers. Nothing gets through.
- 01 Ultra-fine Steel Mesh Blocks rust and sediment
- 02 Activated Carbon Fibre Removes chlorine and chemical odour
- 03 KDF-55 Strips heavy metals and bacteria
- 04 Calcium Sulphite Neutralises chlorine on contact
- 05 Vitamin C Antioxidant protection for skin and hair with every shower
- 06 Lemon Beads A natural lemon aroma — every shower feels like a spa
- 07 Ultra-fine Steel Mesh Final barrier — nothing gets through
Chlorine is hit at four separate stages. By the time water reaches your skin, it has been through more filtration than most premium water filters.
Why They Switched to PURA
The problem with your shower
Your water is sabotaging your beauty routine
Tap water across the Philippines is treated with chlorine to make it safe to use. But that same chlorine lands on your skin and hair every time you shower — stripping moisture, weakening strands, and quietly undoing your routine.
Skin breakouts
Chlorine disrupts your skin's barrier, leaving it dry, reactive, and prone to congestion.
Weak & thinning hair
Daily chlorine exposure weakens the hair shaft, leading to breakage and increased shedding.
Fading hair colour
Chlorine strips colour-treated hair, dulling tone and cutting the life of every salon visit.
Wasted skincare spend
Your serums can't win against water that re-damages your skin every single shower.
PURA vs a regular showerhead
| Feature | PURA | Regular |
|---|---|---|
| Removes up to 96% chlorine | ✓ | ✕ |
| Vitamin C Infused | ✓ | ✕ |
| Reduces heavy metals & sediment | ✓ | ✕ |
| Supports healthier skin & hair | ✓ | ✕ |
| Maintains full water pressure | ✓ | ✓ |
| Universal G1/2 fit | ✓ | ✓ |
| 2-minute install, no tools | ✓ | ✓ |
| Replaceable filter cartridge | ✓ | ✕ |
| Visible filter-life indicator | ✓ | ✕ |
| 30-day money-back guarantee | ✓ | ✕ |
Real results
30 days of filtered water
From box to better showers in 2 minutes
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1
Unscrew your old showerhead
No tools needed.
-
2
Screw on PURA
Universal G1/2 thread fits all Philippine fittings.
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3
Replace every 90 days
Swap in a fresh cartridge — that's it.
Never run out. Never think about it.
Subscribe and save ₱300 per filter. Reserve your first cartridge with a pre-order today — we deliver a fresh cartridge every 90 days from launch. Cancel anytime.
Pre-order + Subscribe ₱1,759.20Loved by early users
My skin stopped feeling tight after every shower. Genuinely did not expect a showerhead to do that.
Way less hair in the drain within two weeks. I'm a convert.
My colour holds its tone so much longer now. Worth every peso.
Install took two minutes and the pressure is exactly the same.
My eczema flare-ups have calmed right down since switching.
My serums finally feel like they're doing something. It was the water all along.
Frequently asked questions
Does PURA fit my shower?
Yes. PURA uses a universal G1/2 thread that fits virtually all Philippine shower fittings. It installs in about two minutes, no tools required.
How much chlorine does it actually remove?
Up to 96%, using a KDF-55 and calcium sulphite media stack that neutralises chlorine at the point of contact.
How often do I replace the filter?
Every 90 days. Pop in a fresh cartridge — no tools, takes seconds.
Will it reduce my water pressure?
No. PURA is engineered to maintain full pressure while filtering — you get the same shower, minus the chlorine.
When will I see a difference?
Most people notice calmer skin and softer hair within 30 days of switching to filtered water.
What's your return policy?
Every PURA is backed by a 30-day money-back guarantee. If you don't notice a difference, we'll refund you in full.
How long is delivery and how can I pay?
Free shipping on orders over ₱2,999, delivered nationwide. We accept GCash, Maya, Visa, and Mastercard.